The Borderlands

Creative business services agency Jacob Bailey has produced the collection in a new book, 'The Borderlands’, in partnership with St Helena Hospice.

The project began when Jacob Bailey’s Managing Partner, Roj Whitelock, took time to visit St Helena Hospice as part of the company’s annual volunteering day. Originally, he was planning to take photos of around half a dozen of the team members at the hospice. However, those six photos became over 30 portraits.

Each person photographed was interviewed by St Helena's media and stories lead, collating the deeply personal stories and experiences that sit alongside each of the photographs featured in the book.

Jacob Bailey’s Lead Designer, Lee Roberts, then set about bringing the stories to life into The Borderlands book.

St Helena’s Chief Executive, Mark Jarman-Howe, contributed a foreword for the book, writing: "We will all directly and indirectly experience dying and death in our lives. Yet somehow, they remain mysterious and uncomfortable topics for many of us.

"To confront the reality of dying and death, and to consider what it means to you and your attitude to life, requires a high degree of honesty and self-knowledge. To then share this insight and experience with others is a brave, generous, and deeply compassionate act. The participants in this book have shone a light into the Borderlands and provided a unique opportunity to reflect for ourselves on the fundamental question of what life and death means for each of us."

Jacob Bailey has a long-standing relationship with St Helena, completing the charity’s branding. Roj Whitelock commented: “As a Managing Partner at Jacob Bailey I’ve worked closely with St Helena Hospice for some time and always felt that portraiture could bring their story to life in a new and thought provoking way.

"Our annual volunteering days provided the opportunity to spend time at St Helena exploring the idea of ‘The Borderlands’ with patients, relatives, doctors, nurses and support staff alike. We created a peaceful and safe space for everyone to reflect on their own personal experiences while being photographed and the day was truly humbling, intense and deeply thought provoking. As always, I was left in awe of the service and care that St Helena provide. Death is a day-to-day reality but is so rarely discussed. I hope this book helps both the living and the dying to talk more openly about death and bereavement and to feel less alone when those situations arise.”